Crank up the signal,
wipe out the noise.
I help companies, corporate departments, and executives sharpen their message, win more business, and get more value from the people they communicate with.
Who I work with
- SMEs in the EU and Europe, with a focus on Germany, Austria, and Switzerland.
- Exporters from overseas looking to enter European markets.
- B2B SaaS and technology companies with long sales cycles.
- Industrials and service providers selling high-ticket, complex offers.
- Anyone wo actually wants to move the needle.
If your customers demand careful explanation before they buy, I help you win them. If you need executive ghostwriting that actually rises your primary’s profile, I get it done. If you need a campaign that produces measurable revenue, talk to me.
That, and everything in between: effective communication where effective actually means producing results.
How Winkelried helps you
In a world of noise, clarity wins.
Most communications today are forgettable. I help you deliver what your clients actually notice and respect: relevant, credible, structured information that gets the job done — and reflects well on everyone involved.
No noise. Just publications that earn your audience’s attention and hold it.
Research & Positioning
Independent evaluations of your messaging, market positioning, and core materials. Advice on how to improve results.
Acquisition & Retention
ROI-focused acquisition campaigns. Reactivation campaigns for silent lists. CLV maximisation.
Specialist content
High-impact PR work. articles, white papers, thought leadership. Strategic writing, publication-ready and tailored to your audience.
Why work with me?
14 years’ experience in direct and performance marketing. Personal campaign conversion record 42% (that’s 42% of people addressed converted into buyers, not some random vanity metric). Personal pipeline added value record $6m+ over six months.
If you hire me, you’re not cross-funding a fancy office in Zurich or Berlin. I work from a Baltic cabin, away from the noise. This distance makes me immune to office politics, trend-induced hysteria, and the like. If you’ve tried agencies that talk a lot and deliver little, you already know the difference.
Pricing is project-based, fixed at kickoff, and tailored to your goals and timeline. I only take on a handful of projects at any given time.
Next step: A strategic conversation
The first conversation is complimentary and entirely obligation-free.
You’ll leave with a clear perspective on how your communication can better reflect your expertise — and whether Winkelried is the right partner to help you achieve it.