Winkelried: Strategic marketing and communication counsel for firms who need to get it right.

Strategic communication counsel for executives and professional firms operating in high-stakes or reputation-dependent environments.

Independent advice on positioning, commercial message, communication, and visibility across the DACH markets and the European Union.

I advise professional firms on how they communicate with clients, markets, and other stakeholders.

Situations typically involve:

• Marketing or sales lacks direction or accountability
• Your firm has outgrown its current communication
• Partners/executives disagree about positioning
• Executive communication requires an independent view
• Communication has become inconsistent across the firm
• Commercial credibility no longer matches technical expertise
• Significant organisational or market change
• You need an independent voice to cut through the noise
• You need to build up a marketing or communications organisation and don’t know where to start

Background:

15+ years advising expertise-driven organisations on communication, positioning and commercial messaging. Experience spans executive leadership, direct response, journalism and B2B marketing.

Past clients include NZZ, Credit Suisse, Finnair Cargo, and USM Modular Furniture.

All advisory work is carried out personally. Specialist partners are involved only where appropriate and needed.

Swiss-led. Based in Tallinn. Engagements are limited to 2–5 concurrent mandates.

Engagements begin with an independent review of the firm’s existing communication and conclude with practical recommendations for improvement.

Contact:

Dario Andrea Cavegn
request@winkelried.ee
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