For serious law firms: consistent communication that compounds into revenue
We turn legal expertise into a steady, strategic flow of articles, white papers, newsletters and earned media — all designed to build authority and generate qualified client inquiries.
“Dario increased the range of our international newsletter from a couple dozen to several thousand readers with a single email. That’s a result to stand by.”
Paul Keres
Partner, LEVIN Attorneys at Law, Tallinn
What we do for law firms
Winkelried builds structured communication systems for legal practices.
Each program combines:
- Positioning & message clarity – defining what sets your firm apart and why clients should choose you.
- Targeting & segmentation – focusing on the sectors, decision-makers, and issues that match your strengths.
- Regular visibility – articles, briefings, and LinkedIn presence written in the firm’s authentic voice.
- Retention & expansion – newsletters, client updates, and white papers that keep your firm top-of-mind.
- Measurement – every activity tied to enquiries, conversions, and client value.
Why it works
Most firms publish when time allows. The best firms use structure — a system that keeps their insight visible and their pipeline active.
- You measure every outcome, not guess.
- You multiply each idea across several formats.
- You protect billable hours while increasing new business.
→ Typical outcomes:
- More qualified enquiries within as little as a few weeks.
- Clearer positioning against competitors.
- Better retention and cross-service engagement.
- A repeatable process that compounds authority and revenue.
Practicalities & FAQ
→ Will our attorneys have to write?
Not unless they want to. We do the drafting based on short, structured inputs and interviews.
→ Can you match our individual voices?
Yes. We capture tone, vocabulary, and argumentative style for each attorney and write accordingly.
→ How do you handle confidentiality?
We sign NDAs, follow your internal protocols, and avoid sensitive matter details. We also respect conflicts.
→ Do you understand jurisdictional and bar‑rule sensitivities?
Yes. We write conservatively where required, avoid promises of outcomes, and ensure appropriate disclaimers.
→ Who owns the content?
You do. We deliver editable source files and you have full rights to publish and reuse.
→ Can you coordinate with our PR/SEO team?
Happily. We fit into existing workflows or run a self‑contained program.
→ What if the trial doesn’t work for us?
Then you still keep the system, calendar, and content created to date. No hard feelings.
Pricing & Engagement
Full regular communications systems start from €2,400/month, three-month trial.
You retain all content and structure developed.
Confidentiality by NDA, results by design.
Your next step:
If you’ve ever thought, “We should be doing this — but better,” let’s make it happen, consistently and intelligently.
Book a 20‑minute call or request a one‑page PDF with more details, a short case note, and a legal‑sector reference.